Protect, strengthen, and preserve vibrant hair color with every wash!








The Joico Defy Damage Protective Shampoo is a game-changer for color-treated hair. It gently cleanses while safeguarding your hair's vibrancy, leaving it nourished, soft, and resilient. Packed with powerhouse ingredients like Moringa Seed Oil and Arginine, it’s your go-to solution for healthier, damage-resistant locks.
Ideal for anyone with color-treated hair who seeks to maintain vibrant tones while strengthening and protecting against daily damage. Whether you frequently style or simply want to invest in healthier hair, it's a must-have for your haircare routine.